Tuxedo Treats

My senior thesis project is Tuxedo Treats, a fictional ice cream shop where the branding isn’t just visual—it’s tangible. At the heart of it, a tuxedoed penguin mascot, exuding warmth and charm, the kind of thing you want to take home, line up on a shelf, maybe give a little nod to before heading out the door. To bring Tuxedo Treats fully to life, I created a meticulous isometric 3D model of the shop—both a functional space and a pocket-sized dreamscape. A world within a world. A place where branding isn’t just a look but a thing that exists, that invites you in, asks you to stay a while. Her approach, rooted in storytelling through scale, form, and physical prototyping, pushes branding past the screen and into your hands.

With Tuxedo Treats, I prove branding doesn’t have to be static—it can be something you collect, experience, and bring to life.